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- <text id=92TT0364>
- <title>
- Feb. 17, 1992: Pioneer's Vindication
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1992
- Feb. 17, 1992 Vanishing Ozone
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- DESIGN, Page 82
- Pioneer's Vindication
- </hdr><body>
- <p>The founder of Postmodern architecture adds the Seattle Art
- Museum to his string of triumphs
- </p>
- <p>By Kurt Andersen--With reporting by Daniel S. Levy/Philadelphia
- </p>
- <p> Robert Venturi, the man who launched architectural
- Postmodernism a quarter-century ago, is not exactly unsung: only
- a few of his living peers are better known, and none has been
- credited with more deeply influencing the way houses and
- cityscapes look. Still, Venturi and Denise Scott Brown, his wife
- and partner, feel chronically underappreciated. They have never
- got as much work as they might have: after almost 40 years as
- architects, much of that time as world-famous architects,
- Venturi and Scott Brown have built a few score buildings, many
- of those within driving distance of their office and none of
- them very large. Spring after spring, the Pritzker Architecture
- Prize, a 13-year-old pseudo Nobel, went to other people,
- sometimes Venturi's inferiors.
- </p>
- <p> Now, at age 66, comes vindication--kudos, prestigious
- buildings, the works. Last April, Venturi won the Pritzker. In
- July his impeccable addition to the National Gallery of Art on
- Trafalgar Square in London was dedicated. And now all of haute
- Seattle is celebrating his latest creation, the city's fetching
- new art museum.
- </p>
- <p> Is he finally happy? Almost. "You always look at what you
- have done and say, `Oh, I could have done that better.'" But,
- he agrees, it's a pretty nice museum, particularly given its
- hemmed-in, heart-of-downtown site. "It is a little building with
- big scale," Venturi said on the eve of the grand opening,
- "surrounded by big buildings with little scale."
- </p>
- <p> That sounds familiar--and, sure enough, he used it in
- his seminal book, Complexity and Contradiction in Architecture,
- to describe one of his early buildings. Complexity and
- Contradiction was a galvanizing manifesto, liberating architects
- from Modernist, minimalist dogma. "Less is a bore," Venturi
- declared, meaning that it was time to begin using ornament in
- buildings again. And also, "Main Street is almost all right,"
- meaning that familiar, off-the-shelf architectural forms also
- deserved to be revived. The past could be a rich source of
- inspiration for contemporary architects. Relax, Venturi told his
- snobbish profession, and enjoy the old-fashioned gewgaws, the
- color, even the kitsch.
- </p>
- <p> This is now conventional wisdom, but in the early '60s it
- was crazy talk, downright revolutionary, particularly coming
- from a respected young Princeton graduate and Rome Prize
- winner. By the time his book was published in 1966, Venturi had
- actually built a house illustrating his alarming, thrilling
- ideas in a Philadelphia suburb, for the perfect client: his
- well-to-do socialist mother. As with much of his work since, he
- took the debased, muddled classical references residually
- present in most suburban houses and made them self-conscious,
- explicit, arch. The house was two decades ahead of its time.
- Imagine a Pop artwork from 1945, or a rap recording from 1965.
- </p>
- <p> Amazing--and not always, at the time, likable. His 1973
- addition to Oberlin College's art museum has a checkerboard
- exterior and a comically oversize Ionic column inside.
- Outrageous! The molecular-biology lab at Princeton, designed in
- 1983, has a wild Argyle sheathing of bricks and oddly
- orientalized archways. Ridiculous!
- </p>
- <p> By the mid-'80s, however, the movement that Venturi had
- provoked was ascendant, ubiquitous. The more popularly
- celebrated and lucrative careers of Michael Graves and Robert
- Stern in the '80s and '90s depended on Venturi's breakthroughs
- in the '60s; Philip Johnson's highboyish AT&T Building, dreamed
- up in the late 1970s, might have been created by Venturi a
- decade earlier. "If you invent something," Scott Brown says, "it
- has a sort of agony to it. Your followers can take that as a
- point of departure--it is much easier for them to make it
- beautiful." Finally Venturi gets to the bottom line: "They are
- selling what you have originated." The followers--not Venturi--get to design Disney's buildings. "For some reason," he says,
- "we haven't been able to please them."
- </p>
- <p> Occasionally, however, it all works out. The five-story
- Seattle Art Museum is good-size but hardly expansive. The
- interior is lucid and properly restrained. It is, in Venturi's
- famous phrase, a "decorated shed." Around the front doors, the
- facade is a riot of color, pattern and material: red granite
- topped by green, blue and yellow tiles, zigzags of terra cotta,
- bluestone squares and vaguely Moorish arches in sandstone. A
- grand staircase runs the length of the building, paralleling the
- street outside; in fact, the stairs become something of an
- interior street, giving on to an open-front mezzanine cafe
- three-quarters of the way up.
- </p>
- <p> The two floors of permanent galleries have a similar
- elegant coherence. On each floor a wide corridor runs east to
- west, with floor-to-ceiling windows at each end, to bring in
- natural light and let wanderers know where they are. Throughout
- are refined Venturi details (granite thresholds, for instance)
- and also Venturi perversity (columns placed a few inches from
- a wall simply to create an unnavigable isthmus).
- </p>
- <p> All in all, the museum is like the city--stylish but not
- quite trendy, unpretentiously cosmopolitan. Seattle seems to
- agree. On the day the first part of the museum opened to the
- public in December, there was a line around the block until
- closing time at 9 p.m., despite a rainstorm. "When people don't
- like it," Venturi says unconvincingly, "it doesn't bother me
- too much. On the other hand, I find that I do love it when
- people like the building." He may be the most influential
- American architect of the late 20th century, but in the end,
- like Sally Field, he just wants to know that they like him--they really like him.
- </p>
-
- </body></article>
- </text>
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